In a major leap toward transforming how Indians interact with the internet, Google has officially rolled out AI Mode in India, removing the need for Search Labs enrollment. This launch represents a significant shift in how search engines operate. Instead of relying solely on traditional search results, Indian users now have access to AI-powered responses that understand intent, context, and even images or voice inputs.
This blog explores how Google AI Mode in India is redefining search, how it works, and why it’s an essential milestone for millions of Indian users seeking smarter answers. If you’re looking to understand this shift step by step and how it impacts daily life, this guide has you covered.
Problem: Traditional Search Is No Longer Enough
For years, search engines functioned by matching keywords in your query to web pages, then displaying a list of blue links. While effective, this method lacked nuance. Questions that involved context, personal preferences, or required sequential logic needed users to perform multiple searches or piece together answers manually.
Think about situations like:
- Planning a multi-city trip
- Comparing smartphones under ₹50,000
- Learning how to apply for a passport step by step
- Searching for tutorials on using AI tools in Hindi
These are complex queries that often require follow-up searches, filtering irrelevant results, or digging through long pages. In short, traditional methods hit their limits when it came to understanding complex how-tos, trip planning with AI, or exploratory questions search.
Agitation: Search Fatigue Is Real
Most Indian users today rely on smartphones and Google Search to solve problems instantly. Yet, they face common issues:
- Results are often too broad
- Queries like “best phone with good camera and battery under ₹20,000” return generic pages
- No understanding of regional preferences or individual needs
- Users must modify their search repeatedly to refine the answer
This is not ideal. As user behavior moves to chat interfaces and voice commands, the older search model struggles. When nuanced questions that would have previously required multiple searches still go unanswered, user trust drops.
Enter Google AI Mode, a game-changing solution designed to eliminate this fatigue.
Solution: AI Mode in Google Search Now in India
What Is Google AI Mode?
Google AI Mode is a multimodal AI search feature embedded within the Google app and search bar. It uses a custom version of Gemini 2.5, Google’s advanced large language model (LLM), to power responses.
Unlike regular search engines that just give you a list of links, AI Mode Google provides clear and direct answers. It includes sources, follow-up suggestions, and visuals, all powered by Google’s “AI Overviews.”
Key Features for Indian Users
- AI-Powered Search Results
- Get conversational summaries instead of long articles
- Sources are cited at the bottom
- Available without Search Labs enrollment
- Voice and Visual Searches
- Use voice input in Hindi and English
- Take a photo of a product with Google Lens India to ask, “Where can I buy this?”
- Ideal for low-literacy users or visual learners
- Custom Version of Gemini 2.5
- Supports AI reasoning system to break down and solve complex queries AI
- Uses AI query fan-out method to find relevant subtopics
- Follow-Up Question Feature
- Ask layered or follow-up questions to go deeper into any topic
- Example: Search for “how to make dosa batter.” Then ask, “Can I store it overnight?”
- Real-Time Sources in Google
- Pulls from the Google Knowledge Graph and latest web content
Labs Enrolment Removed
Previously, AI Mode was only accessible via Search Labs. Now, it’s available to all Indian users, making AI-powered search a default experience.
Real Use Cases in India
1. Step-by-Step Learning
Use Case: A student in Indore wants to learn how to code in Python.
Old Method:
- Multiple blog visits
- YouTube searches
- Reading forums
With AI Mode:
- Get a complete step-by-step instructions AI with code snippets, links to online IDEs, and additional resources
2. Product Comparisons AI
Use Case: A homemaker in Delhi wants to compare refrigerators with inverter technology.
AI Mode Result:
- Highlights pros/cons of each product
- Shows Amazon and Flipkart listings
- Provides energy ratings and average pricing
3. Search Using Images
Use Case: A farmer in Maharashtra clicks a photo of a pest and uploads it via Google Lens India.
AI Mode:
- Identifies the pest
- Suggests remedies
- Shows agri-department approved pesticides
4. Trip Planning with AI
Use Cases: A Bangalore couple requires a 5-day travel plan for Himachal Pradesh.
AI Mode Result:
- Suggests routes, hotel types, weather tips, and activities
- Offers packing checklist
- Shares budget options
5. Understanding Complex How-Tos
Use Case: Someone searches for “how to open a current account as a freelancer.”
AI Mode:
- Breaks the process into 5 clear steps
- Lists required documents
- Links to banks with freelancer options
Technology Behind the Scenes
Gemini 2.5: Powering Google AI in India
The version of Gemini 2.5 used in India is tuned to local queries, regional languages, and behavior patterns.
- Trained on multilingual datasets
- Enhanced for complex questions like legal paperwork, tax rules, or health queries
- Integrated with Google’s core AI reasoning system and Google Knowledge Graph
This makes the Gemini-powered search much more adaptable to India’s diverse needs.
SEO & Blog Optimization Benefits
This launch opens new SEO territory for content creators, developers, and small business owners. Here’s how:
- Indian users AI Mode will now prefer pages that AI picks up as sources
- If your blog answers step by step questions in your niche, Google may reference you
- Emphasis on real-time sources in Google means frequent content updates matter
- AI-powered search will amplify the value of structured, to-the-point content
If you’re writing for the web, optimize for AI Overviews by:
- Including relevant subheadings (like H2/H3)
- Keeping answers concise but factual
- Using schema markup and bullet lists
ChatGPT vs Perplexity vs Claude vs Google AI Mode
Note:- This comparison is based on information available as of July 9, 2025. Features and capabilities of AI tools may change over time, so the differences mentioned here may not remain accurate in the future.
| Feature / AI Tool | ChatGPT (OpenAI) | Perplexity AI | Claude AI (Anthropic) | Google AI Mode (Gemini) |
|---|---|---|---|---|
| Latest Model (Free/Pro) | GPT-3.5 (Free), GPT-4o (Pro) | Perplexity LLM + GPT-4/Claude (Free) | Claude 3 Haiku (Free), Claude 3 Opus (Pro) | Gemini 1.5 Pro (Free for many users) |
| Web Browsing Ability | Yes (GPT-4o with browsing) | Yes (default feature) | No (as of July 2025) | Yes (Search-integrated by default) |
| Source Citation | Limited (only with browsing) | ✅ Always cites sources with links | ❌ Not by default | ✅ Cites web sources in AI Overviews |
| File Upload & Analysis | ✅ (Images, PDF, CSV, etc. in GPT-4o) | ✅ Supports files in Pro version | ✅ (Claude 3 handles large files well) | ❌ Not yet supported |
| Multimodal (Image, Voice, Video) | ✅ Text, image, voice (GPT-4o) | ❌ Primarily text-based | ✅ Image + long text (Opus/Haiku) | ✅ Text, image, voice (via Gemini app) |
| Memory & Personalization | ✅ GPT-4o remembers sessions (Pro only) | ❌ No long-term memory | ✅ Custom tone, memory under development | ❌ No personalization memory yet |
| UI Experience | App + Web Interface | Web app focused on answers & links | Clean web app interface | Built into Google Search & Gemini App |
| Best Use Case | Coding, writing, file analysis, assistant use | Quick factual research with references | Long-form writing, document Q&A, safer outputs | General search, visual answers, summaries |
| Pricing | Free (GPT-3.5), ₹1,999/mo for GPT-4o Pro | Free + Pro plan (for advanced tools) | Free + Pro (Claude Opus via Anthropic or Poe) | Free for all Indian users (as of July 2025) |
| Response Style | Creative + Instructional | Factual + Concise | Human-like, careful tone | Direct + Visual |
| Mobile App Available | ✅ iOS/Android | ✅ Mobile-friendly site | ✅ Available via Poe or web app | ✅ Google App & Gemini App |
| AI Mode Rooted (Google term) | ❌ Not used | ❌ Not used | ❌ Not used | ✅ Yes — Gemini AI Mode is rooted in Gemini AI |
How to Activate AI Mode (For End Users)
- Open the Google App on Android or iOS
- Look for the “Ask with AI” or “AI Mode” tab below the search bar
- Start typing or use voice/image input
- Interact with the AI-powered response
- Click sources for deeper information
Currently, support is in English, but Indian language support is rolling out next.
Challenges and Limitations
Despite the innovation, there are boundaries:
- AI sometimes gives outdated or incorrect information (fallbacks to standard search)
- Not ideal for highly subjective topics like opinions or personal preferences
- Regional language support is limited at launch but coming soon
Final Thoughts: The AI Search Experience Has Changed Forever
With the launch of Google AI Mode in India, the future of search is now. The AI Mode in Google Search is helpful for everyone. It works for students, small business owners, and anyone who is curious. This feature offers speed, clarity, and accuracy like never before.
By understanding your intent, breaking down complex instructions, and supporting voice and visual searches, this is the advanced AI search experience that Indian users deserve.
Want to be ready for this future?
- Upgrade your Google app with powerful ai Search
- Optimize your content for AI Mode
- Start asking deeper, layered questions
The world of AI-powered search is here. And it speaks your language.
“AI Mode is rooted in Google’s mission to simplify complex searches by delivering accurate results using real-time data and the Gemini 2.5 model.”
Frequently Asked Questions (FAQs)
1. How to turn on Google AI Mode feature in search bar?
Open the Google App, tap on the search bar, and you’ll see the AI Mode tab. No enrollment required.
2. Is Google AI Mode free to use?
Yes, it is completely free and available to all Indian users without Labs enrollment.
3. Can I use Google AI Mode in Hindi?
As of now, English is the only supported language, but Hindi and other regional language support are expected soon.
4. Does Google AI Mode work with voice search?
Yes, voice and visual searches are both supported for more natural query input.
5. What is Gemini 2.5 in Google Search?
It’s the advanced language model powering AI Mode, optimized for complex and contextual understanding.
6. Will AI Mode replace traditional Google Search?
Not entirely. You can still access traditional links alongside AI Overviews.
7. Can I disable Google AI Mode?
Currently, AI Mode is part of the default experience. You can skip using it by not selecting the AI tab.
8. Is AI Mode available on desktop browsers?
As of now, it is available primarily on the mobile Google App.
9. How does AI Mode handle product searches?
It compares products, gives pros/cons, pricing, and links to purchase pages.
10. Can Google AI Mode help with government form submissions or documentation help?
Yes, it can break down documentation steps clearly and link to official websites.
Author: Shriyansh Patel
SEO-Optimized for: Google AI Mode, Gemini 2.5, AI search experience India